BrightQuery Matching

Data is dirty, especially company data, and matching can be difficult but fruitful exercise. Effective matching is the starting-point for any BrightQuery engagement.

MATCH ON COMPANY

BQ first looks to Company-based information to determine the actual entity being looked-up.

MATCH ON PERSON

Many company records actually point first to a person, usually an owner, and their home address.

BQ includes sole-proprietor lookup, so we can lookup the entity from the owner’s information.

BrightQuery Entity Resolution & MDM Process

1.
CLIENT DATA INPUT

Name (Business or Owner)
Address
Phone
Website
EIN

2.
BQ CLEAN & MATCH

Clean name using IRS
Clean address using USPS
Leverage complete set of business locations from DOL
Eliminate duplicates
Draw from history of filings (previous name, address)
BQ uses proprietary fuzzy matching algorithms that can be customized to meet client-specific criteria