BrightQuery Matching

Data is dirty, especially company data, and matching can be difficult but fruitful exercise. Effective matching is the starting-point for any BrightQuery engagement. 

MATCH ON COMPANY

company target1

BQ first looks to Company-based information to determine the actual entity being looked-up.

MATCH ON PERSON

person target1

Many company records actually point first to a person, usually an owner, and their home address. 

BQ includes sole-proprietor lookup, so we can lookup the entity from the owner’s information. 

BrightQuery Entity Resolution & MDM Process

1.
CLIENT DATA INPUT

  • Name (Business or Owner)
  • Address
  • Phone
  • Website
  • EIN

2.
BQ CLEAN & MATCH

  • Clean name using IRS
  • Clean address using USPS
  • Leverage complete set of business locations from DOL
  • Eliminate duplicates
  • Draw from history of filings (previous name, address)
  • BQ uses proprietary fuzzy matching algorithms that can be customized to meet client-specific criteria

3.
BQ APPEND

  • Deliver new database with verified EIN,
    legal name, address, revenue, employees

BrightQuery

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